Feeld - Wallpaper Apps

Feeld (previously called 3nder) is a location-based social discovery service application for iOS and Android that facilitates communication between people interested in polyamory, kink, and alternative sexual preferences such as more than one partner at once. 3nder was launched in the UK in July 2014 and in the US in 2015. As of August 1, 2016, it had had over 1.6M downloads on iOS.

Feeld is developed by Feeld Ltd., a London-based startup company founded in 2014 by Bulgarian-born designer Dimo Trifonov.

History

Trifonov conceived of the app after his girlfriend told him that she had feelings for other people. Once the concept was developed, Trifonov bought a $15 online template to create a holding page and saw immediate demand.

Feeld (formerly 3nder) received its first seed round from UK-based group, Haatch. The app was launched as 3nder in the UK in July 2014 and in the US in 2015.

In October 2015 3nder Ltd. was awarded $500,000 in seed funding from a pair of unnamed angel investors.

In May 2016 it was announced that Tinder parent company Match Group (a part of IAC) had sued 3nder Ltd., alleging trademark infringement. Match Group "wants its smaller competitor to shut down and erase its presence from the web entirely to avoid “confusion” between the two apps, claiming the alleged similarity gives 3nder an “unfair advantage”", based on the "supposed pronunciation of 3nder". In August 2016 the app was renamed Feeld.

On August 2, 2016 3nder announced it had formally rebranded to Feeld. Feeld also released mobile wallpaper that members can download to secretly identify each other in person.

After 8 months of development, Feeld for Android was released on Google Play.

Operation

The basic app is free to use, with in-app purchase options for additional functions.

A person discreetly signs into the app using Facebook. Choices are made as to the singles or couples a person is looking for, the geographical search area, and sexual preferences. The app offers a choice of 23 sexualities. The app then presents other users' profiles to look at. Swiping up or down indicates interest or disinterest in anothers' profile. For additional privacy, users can lock the app with a pin.

The paid option, called the Majestic Society offers additional functions called Curiosity and Incognito. "Unlike Tinder, the app will show you who is interested in you, allowing the choice of connecting with them or not.". The Majestic Society can be billed in monthly or in three month installments. Incognito allows you to hide from your Facebook friends in Lookaround.